The human perception lab of St Andrews made the news.

Their results make a good story: your skin colour affects your attractiveness. Not the colour based on race, but the colour based on slight variations caused by diet and exercise.

No evidence was presented for diet or exercise making you more red or yellow. Instead, the BBC chose to show the reporter eating a cake - audiences are not trusted to pay attention to 1.5 min video otherwise.

I still wonder how much of the preference they found is innate and how much of it is learned. What about other countries, or other races within a country? I thought paleness was valued highly in China, for example.